Adaora Mbelu-Dania is the founder of A2 Creative, a thriving brand management company, whose track record includes being behind Guinness’ recent new product launch in its second largest market, Nigeria. “I am inspired by people,” she says. But inspiration is different than personal foundation, which she describes succinctly: “My recipe for success is God, love, discipline, patience, and forgiveness, in this particular order.” Mbelu-Dania’s business evolution is seen in her mindset change. “My greatest mistake was thinking that I had to streamline and choose one thing,” she says.
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