DJ Cuppy, Florence Ifeoluwa Otedola from Nigeria is 27 and founder and Director of Red Velvet Music Group.
Many had high expectations for Florence Ifeoluwa Otedola to follow in her family’s oil business and become an oil trader. Her life was a set stage from the day she was born. Dancing to the tune, she pursued a degree in economics and management. “I was convinced my plan was to make lots of money and be the next Femi Otedola!” she tells Forbes Africa, but the young Nigerian longed to pursue the arts. As a teen, she performed at local parties, events and in front of crowds filled with youthful energy. It was one gig here and another there, honing her skills until she became the reputed DJ she is now.
Otedola now goes by the name ‘DJ Cuppy’ and has become one of Nigeria’s most accomplished DJs, always identified by her trademark pink hair style. In 2015, she had the opportunity to perform for her country and president Muhammadu Buhari at his inauguration. Since then, she had both her hands on-deck performing all over the world from Senegal and Ghana to the UK, playing in front of more country presidents. In 2015, she founded The Cuppy Foundation, an NGO aimed at uplifting women, children, and people living with disabilities and tackling issues such as education, malnourishment and poverty. DJ Cuppy also holds a master’s degree in Music Business from New York University. She has won a number of awards including Best Female DJ at the Beatz Awards in 2016, 2017, 2018, 2019. This year, she has been nominated for a Nickelodeon’s Kids’ Choice Award.