Africa’s e-commerce revolution opens up huge opportunities for businesses

Technology continues to revolutionise entire sectors across Africa, none more so than the emerging e-commerce sector, which is overhauling how the retail industry works and bringing the continent’s hundreds of thousands of small and medium enterprises into contact with a huge potential pool of customers.

In Lagos in September, TechCabal Media hosted the second edition of its Future of Commerce event in which business leaders, experts, and retail operators across Africa discussed how social media, payments, agent networks, informal trade and social commerce will power the growth of Africa’s e-commerce market. The forum highlighted the creative and innovative ways in which startups and large corporations can bring the informal sector into the e-commerce ecosystem.


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