Badge Nigeria Events nigeria The First Alté Culture Festival Centered Nigeria’s Emerging Creative Leaders
The first Alté Culture Festival, which took place at Muri Okunola Park, Lagos, was oozing with unconventional energy. Here were some highlights from the festival.
Last month, young Nigerians assembled at Muri Okunola Park, Lagos for the first Alté Culture Festival.The term “Alté” was first used in 2014, after the success of the DRB LasGidi song “Paper.” It has now grown into a prominent subculture, spearheading into fashion and music. Alté means alternative, and it is everything that goes against the traditional ideology held by society.
Since the emergence of the subculture, gatherings like Native Land, Street Souk, and Homecoming Festival have been used to spotlight some of the brightest minds leading the subculture. The Alté Culture Festival joins this caliber of gatherings. Lady Donli, Wavy The Creator, Falana, and Prettyboy D.O served as headliners. Alongside these household names, the festival also introduced indie artists like Rigo Camp, Y9sir, Maka, Arb Music Band, and more.
“Since our theme was alternative, we were deliberate on everyone we brought on board for the festival. The indie artists were handpicked because they have alternative styles to their music. One of the essences of the festival was to promote,” Eunice Adeyemi, the creative director of Q21 Solutions, the brain behind the Alté Culture Festival, told OkayAfrica.
Before the Alté Culture Festival, Q21 Solutions has successfully executed a handful of significant events in Nigeria, such as AMVCA (African Magic Viewer Choice Awards), Jameson Connect, and Martell House. The event planning brand has, over time, been exposed to a large audience of young people and the older generation.
“We saw the growing need to have a platform that embodies the authentic and alternative way of doing things in music, fashion, and so on,” Adeyemi said. “We needed to get the society without much an alteration to the norm but Sui Generis in style. This ingenuity in thoughts led to the name.”
SOURCE : OKAY AFRICA